CATALOGUE

CATALOGUES ARE HERE TO STAY

THE IMPORTANT ROLE OF THE PRINTED CATALOGUE

Studies show consumers enjoy reading catalogues. The average time spent looking at catalogues is 15.5 minutes, with the majority of consumers keeping catalogues for several weeks. They remain an effective acquisition vehicle within a multi-channel environment.

A popular men’s clothing retailer reports that 20% of its website first-time customers are placing their orders after having received a catalogue and they are spending one and a half times as much as new shoppers who didn’t receive a catalogue!

OUR CATALOGUE ANALYSIS SERVICE – HELPING OUR CUSTOMERS MAKE THE RIGHT CHOICES

Catalogues are proactive and tactile: the importance of the paper selection is paramount. We provide innovative solutions to ensure the look and feel of the catalogue continues to complement your products on the page and your various marketing channels.

By carrying out a full audit, we gain an in-depth understanding of your business and brand strategy. Our extensive knowledge and large portfolio allow us to offer catalogue publishers a variety of papers. To highlight the different looks and feel of papers we provide samples, dummies and work with your elected printer to run trials.

Selecting the right printer and printing process is very important. It can be the difference between pounds and thousands of pounds in cost savings. We have the expertise to offer a service that will take care of the entire catalogue production cycle.

COMPLIMENTARY PAPER MANAGEMENT – FULL TRANSPARENCY OF THE PAPER PURCHASING PROCESS

Our complimentary service eliminates the time-consuming tasks of sourcing, ordering, paper delivery, monitoring usage statistics, and stock inventory management, thus allowing you to concentrate on your core business.

Utilising our dedicated paper system, we become part of your production team, assisting in many of your day-to-day procedures.

Your experienced and dedicated account executive assumes responsibility for all transactions relating to your requirements. We work closely with you and your elected printer to create a multi-partnership, including the manufacturers of your preferred paper grades, ensuring efficient and reliable service at all times.

 

IN SUMMARY

Our global catalogue customer base ensures we have world-leading knowledge of catalogue trends in every market. Your catalogue is your shop window: Gould will ensure that you maximise your place within the catalogue publishing arena.

 

GLOBAL BUYING POWER

 

Brunswick House, Regent Park, 299 Kingston Road,

Leatherhead, Surrey, KT22 7LU.

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